Choosing the Right Partner
We Hire the Right People
We trace our success as a company to a simple mindset that starts and ends with people. We strive to find the right executives who can lead with integrity and set the tone for their teams. Sona provides the ideal balance of strategic guidance and hands-on support. We expect success and we achieve results.
As a boutique senior living management company, our size is our strength. Our corporate leadership team brings extensive experience from major senior living organizations, but at Sona, we apply that expertise with the agility and personal attention of a small, nimble firm. This allows us to tailor our support, respond quickly, and make meaningful changes that elevate each community we serve.
Operations and Management Services
We provide an exceptional management experience to residents and owners. Sona specializes in turnaround operations that start with finding and supporting the right leadership team.
Sales & Marketing Expertise
Yearly plans to hold sellers accountable, market studies, revenue management, sales training, creative design, and digital strategy
Case Studies
Results that speak for themselves! Take a look at the actual results from our communities. View the financial and occupancy trends that the team at Sona was able to accomplish.
Meet Our Corporate Team
Who we are
Scott Herzig
Bruce Mackey
Tod Murray
Rob Poyas
Melissa Cable
Bella Toscano
Fania Saab
Daniela Cortés
Meet Our Executive Directors
Nikki Fortier
Lisa Mansour
Brooke Schoch
Jean Norte
Colleen Kowalewski
Samantha Tracey
What People Say
Testimonials
As Executive Director at Seasons of Danvers, I’ve had the opportunity to work closely with our management team at Sona, and their support has been outstanding. Being a smaller, locally based company, they’re highly responsive, accessible, and genuinely invested in the success of our community. Their approach allows us to focus on what matters most—providing exceptional care to our residents.
It is such a pleasure to work alongside the Sona team, all of whom are down-to-earth, real people. They are always available for whatever support I need but never step on my toes. They strike the perfect balance, helping me and my communities succeed.
