Our Approach

Sona's Approach

How we help
  1. Building a Solid Financial Foundation

    We’re here to help by reviewing expenses, NOI, income…

  2. Operations & Clinical Changes

    We will work to hire or develop a management team that is focused on…

  3. Sales & Marketing Strategy

    Starting with a market study and positioning, we will implement a sales strategy focused on…

Meet Our Team

Who we are
Bruce Mackey
Managing Partner
Scott Herzig
Managing Partner
Rob Poyas
VP of Sales & Marketing
Melissa Cable
Corporate Controller

Sona Resources

Original Whitepapers
Top 3 Reasons Senior Living Investors Don't See Growth

Right People

Cost Controls

Sales & Marketing Strategy

Why You Need to Start With People

Why hiring the right Executive Director needs to be your #1 priority.

Top 5 Reasons Why You Need to Invest in Your Sales & Marketing Strategy

The Right People

Online vs. 3rd Parties

Revenue Management

Early Signs of Financial Disfunction

Bruce/Scott to provide details – things to look for.

Contact Us

Stay in touch