It all starts with hiring the right Executive Director, finding the perfect Director of Resident Care, and then motivating an exceptional Sales & Marketing team. These three positions are the key to any community's success and it's even more important for a large CCRC that has been struggling. The team at Sona takes our time to hire the right people so that they build the culture that is needed. We give them all of the tools they need to operate effectively, and we expect success.