Case Studies

Sona's Case Studies

Our Results
Sona specializes in turning around senior living operations

Sona Senior Living is one of the premier providers of senior living management and consulting services in the country. Our managing partners, Bruce Mackey and Scott Herzig have over 40 years of combined senior living experience and have successfully managed over 300 communities across all service lines.

“Caring for seniors is a labor of love and requires a special person”

Sona recognizes that leadership by example is paramount to the success of the company and strives to create a culture of innovation, caring, and accountability for its team members.

Sona’s strategy starts with hiring the right leaders and giving them the tools and support they need to be successful.

Canton's Website...

Sona Senior Living also delivers consulting services to parties seeking to acquire senior living communities as well as to developers seeking expert operational and program design and analysis.

Sona also provides direct consulting services including accounting and payroll, sales and marketing support, digital strategy, quality assurance, human resources, and various other services required by our clients.

Total occupancy went from a low of 71% in March '21 to 96% in May of '22 in

The team at Sona will focus on 4 key areas:

  • Total Cost of Sale @ $800 per Move-in
  • Only 2 of 38 move-ins were from commissionable sources
  • Zero events at the community
  • Overall cost of sale was <2%