Website Case Study

The Canton Regency

Canton Regency is a stunning campus in North Canton, OH. Canton is best known for the Football Hall of Fame but it is also one of the top rated place to retire in the U.S.. Canton Regency was a successful hotel conversion that boasts a 3 story atrium lobby and ample amounts of common space for resident activities.

Building an Effective Digital Presence

A Solid Marketing Foundation

A website is so much more than a sales brochure. When the team at Sona was introduced to Canton Regency we discovered that 75% of their move ins came from online 3rd party referral services. Less than 1% came from Canton Regency's website. Sona was able to quickly build a cost effective new site and begin the process of finding their own customers. Within the first 4 months of managing Canton Regency the team is now getting over 33% of their move ins from their website and less than 10% are coming from paid 3rd party referral services.